Thin, precise type gives the brand a sleek and modern feel while staying very readable.
Asymmetry is used to add visual interest and support the rebellious nature of the brand.
Used on all photos and social media assets, keeping the brand consistent everywhere.
The core of the logo is an abstract globe with a wide stream running through the center. This is what EZL is all about, connecting people from all over the globe through competitive online gaming and streaming.
The outer ring of the logo is a carefully disguised speech bubble that reminds us what the EZL is all about; community, sharing and competition. Conversation is what binds this entire community together.
The separate marks comes together to form a stylized silhouette of a "gamer's" head as they intently look down at their device. The minimal style allows it to be as inclusive and nonspecific as possible.
This is the most commonly used form of the logo and should suite most needs.
This version is specifically built for very dark backdrops where a mono-tone is needed.
This version, like the previous is specially built but for situations in which the backdrop is bright.
This is a smaller more versatile form of the logo that can fit in spaces the full logo can not.
This was designed for use on dark backgrounds where a white coloring is required.
This, like the previous version is built for monotone use when a black coloring is required.
The Logo is designed to exist in a 2 dimensional plane. Adding a shadow takes away from the original intention of the design.
Don't add new things to the logo. A stroke completely changes the look and feel of the logo.
Warping, embossing or extruding the logo, like adding a drop shadow, creates the illusion that the logo exists in 3 dimensions which goes against the intent of the original design.
This should be pretty simple. The logo exists in two full color variation aswell as a black and a white color for special use cases, putting the logo in any other color devalues the brand.
Blurring the logo, or adding any kind of distorting effects degrades the brand. We always want the logo displayed as sharp and cleanly as possible.
Making the logo transparent or opaque, degrades the color and makes the logo harder to see. It was designed to be very bright and very visible in most situations.
Consistent branding across every social network, discord and band.
Digital awards for players and staff alike designed to reflect EZL's unique brand.
Branded insignia and icons for each department of the EZL.
Get our standard press kit including; statements, graphical assets and staff profiles ready to use.
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